How To Keep Expired Domain Links

Many people are now buying expired domains based on the number of backlinks or the ranking of an expired domain, only to discover that these have mysteriously disappeared a month or so later. Is it that the search engines have black listed the domain, or could you have done something at the beginning to prevent this from happening?

There are several checks you should do before purchasing an expiring domain, to avoid losing all the value after you have purchased your expired domain.

One of the main reasons that an expiring domain can look attractive is the number of backlinks, but a word of warning – sometimes search engines can treat one domain exactly the same as another – same ranking, same backlinks, same everything. This can come about as a website based on a domain name can have several other domains pointing to this same website. For example, domain.com could be the main domain name, but domain.net may also be pointing at the same website. Depending on how the domains have been set up, some search engines will treat domain.net exactly the same as domain.com.

One way of finding the number of backlinks to a domain is by doing a search on a search engine using the word “link” followed by a colon and then the URL of the domain, eg link:http://www.domain.com

Using our example, if you were to check domain.net and found it had thousands of backlinks and soon to expire, then you may be tempted to purchase the domain name the second it expired. Once purchased you would then go about setting up a website on your new domain expecting the visitors to be pouring in. At this point, domain.net no longer points to domain.com and so any affiliation to domain.com stops. The search engines will no longer treat domain.net the same as domain.com, but will now treat it on its own merits. This normally results on zero backlinks and no ranking. You will have lost all the benefits you hoped to gain from the domain name and need to start promoting your new website from scratch.

To avoid this from happening, after you have done your link search on a search engine you should then visit several of the websites that are listed as linking to your domain and check the links are actually there. You will find that in a surprising high number of cases the links you expect to find are simply missing from these webpages. If this is the case with your chosen domain, then I would suggest ignoring this domain name and finding another.

I have conducted several experiments on expired domains. If the backlinks were real and existed prior to the domain expiring, then in most cases the domain would retain its original ranking. If the backlinks were fake then within a few weeks of obtaining the expired domain all rankings were lost.

There are several services on the internet that can provide data on expiring domains, and some of these include checking to see if search engine rankings are real or fake.

Things To Keep In Mind When Choosing a Web Hosting Company

As a business, your website can make you or break you. As a result, you need to choose a strong company to handle your web hosting.

When you are ready to start your journey into the web, you don’t necessarily need the most expensive web hosting account you can find. A basic account should meet most of your start up needs. As you learn the kinds of things that you need, you will most likely be able to upgrade your account as necessary. If however, you have an e-commerce site, you may need slightly more complicated web hosting services. You need a company that can handle SSL technology and Payment Gateway Integration, for example. Moreover, if you choose a different service to handle your Payment Gateway Integration than you choose to handle your web hosting, you must ensure that both services can work cooperatively to take care of your business. Remember, the key to all of this is to make you money, so you want things that work well for your customers, and the best way to do that is for everything to work together seamlessly. To that end, the ideal web host has to have all the options right there.

Traditionally, the first thing you looked for was reliability, but over time, most hosting providers have managed to get their act together on that front to the point where anything less than 99% uptime is a disaster. The new first step in web hosting is choosing the kinds of things you need to keep your website running smoothly, such as what kind of server operating system that host uses, how much room to grow they give you with your hosting package, and what software they offer you to help your website do things.

Some web hosts offer tools such as an HTML/Scripting Editor, so you can design your website on the actual site, rather than having to get a designer to do it. These work with an extensive web editor that allows you to build and enhance your website right on the host server. Other tools might include something like Task Plus, a scheduling application that reminds you when you have a task due. You might also find your host offering you information resources, such as e-books, or perhaps a series of templates to use on your site, or even scripts that allow you to set up email forms and databases and testimonial rotators. For example, Flizard.com offers these, a total value of US$276, as part of their standard package.

Of course they, like most web hosts (but not all – you should check first), also offer our full customer service and support, but in this company’s case they also offer 1 hour of free website programming consulting every month, so you can call them up and tell them what you’d like your website to do, and they’ll tell you how it can be done. That’s pretty handy, especially if you’re a little new at the whole website game – in fact, it’s pretty darn rare.

At an absolute minimum, you need a company that gives you a number of basic things. First, you need unlimited FTP access. Second, you need web support that is available to you all of the time. Finally, you need some guarantee on your satisfaction. Some companies have a money back offer, others will work with you until you are happy. There are some additional features you might be able to find, such as a very low or free set-up fee, but while those can be tantalizing bait, what happens down the road when the honeymoon deal runs out and your costs suddenly spike?

Some offer web mail services. Some even offer web-based site administration capabilities. There are e-mail auto responding services with some companies. There are even virus protection policies with some companies, but ultimately we recommend using a company that will answer the phone when you have a question, because that’s the kind of personal one-on-one service that really turns into benefits for you down the road. That’s what makes the free web consulting offer mentioned above so special – it indicates a company that actually wants to talk to you, and that’s rare indeed.

Starting your journey to choosing the right web hosting company can seem a bit overwhelming, but making the right decision will make you very happy with your web site.